In this post we are going to explain what is Dynamics 365 CRM/CE.
Dynamics 365 CRM (Customer Relationship Management) is a cloud-based application which is developed by Microsoft, designed to help businesses manage customer relationships, streamline business processes, and improve sales,
marketing, and customer service operations.
Dynamics 365 CE (Customer Engagement) refers specifically to the customer-facing modules within
Dynamics 365 CRM, including Sales, Marketing, Customer Service, Field Service, and Project Operations.
CE focuses on improving customer interactions and engagement.
Customers Into Dynamics 365CRM/CE:
In the Dynamics 365 CRM/CE you can add the customer at two level.
1. Account :
If your customer is an any organization or Company then add these details into Account table/entity.
2. Contact :
If your customer is a single person or individual then add these details into Contact table/entity.
➢ Modules in Dynamics 365 CRM / CE:
❖ Sales: Sales module are used to sales the Product to the customers. In this module you ca track all the process of the sales. Manages the entire sales lifecycle, from lead generation to opportunity management and
closing deals. below are the some tables involved into Sales modules.
1. Lead
2. Opportunity
3. Quotes
4. Order
5. Invoice
❖ Marketing: Marketing module are used to do the marketing of the Products, In this module you can track all the operations and activities of Marketing. Automates marketing campaigns, tracks customer engagement, and helps nurture leads
through personalized messaging.
1. Marketing List
2. Campaign
❖ Service: Service Module are used to provide the services to the Customers. Manages customer support activities, case resolutions, & service requests, customers
receive timely responses and support.
below are the some tables involved into Sales modules.
1. Case
2. Queue
❖ Field Service (Part of CE): Helps businesses efficiently manage on-site services by streamlining
work order creation, scheduling, resource allocation, and equipment maintenance.
❖ Project Operations (Part of CE): Enables organizations to plan, execute, and manage project
based services, including resource scheduling, budgeting, and tracking project progress.